Jenna Greenwood

Assistant Director for Scholarships and College Affordability/Co-owner of Quince Coffee House

Jenna Greenwood is from Denver, Colorado and is a proud graduate of Denver East High School. They earned a B.A. in Sociology from the University of Colorado Boulder and went on to complete an M.S. in Higher Education Leadership and Policy with an emphasis in Student Affairs from Portland State University.

With over a decade of experience in higher education, Jenna has dedicated their career to guiding students through the complexities of the higher education system, specifically focusing on financial aid and college affordability. Their professional journey began with a term of service through AmeriCorps at a college access and retention nonprofit in Minnesota. It was there that Jenna developed a passion for supporting students.

They later served as a Financial Aid Counselor at the University of Oregon, where they gained an in-depth understanding of the financial aid system. In this role, Jenna advised and managed financial aid awards for hundreds of students and launched a successful student-run financial literacy program.

Currently, Jenna is the Assistant Director for Scholarships and College Affordability at the University of Colorado Boulder’s College of Engineering and Applied Science, where they have worked for the past eight years. In this leadership role, Jenna oversees scholarships and college affordability initiatives and co-leads the Lattice First Generation Scholars Program. Their expertise has led to presenting and publishing work on financial aid practices, including sessions such as “Eliminating Barriers in Financial Aid for Marginalized Students” and "Broken Promises: Resolving Financial Aid Dilemmas that Further Marginalize Students in Need”.

Beyond higher education, Jenna is also a Co-Owner of Quince Coffee House in Denver. Quince is more than just a coffee shop—it’s a vibrant community hub that fosters connection through exceptional coffee, engaging events, and strong local partnerships. At Quince, inclusion and belonging are at the heart of everything they do, offering a safe and welcoming space for all.